What is the Fullarton Group?
The Fullarton Group is a Member-driven buying group. We are driven to enable independent promotional product distributors and their best suppliers in the sector to jointly outperform the market and stay ahead of their competitors.
Fullarton’s model is simple as it is specifically designed to enhance your business (and profits), not change it. Members always negotiate their own best price (like they do now) and rebates are earned above your own negotiated best price.
Why don’t we negotiate price?
Simply put, it does not work. In other models where price is negotiated, the biggest Members subsidized the smaller Members.
In Fullarton’s model, everyone wins. Members trade purchase volumes to Group Supplier Partners in exchange for rebates and potentially better terms. Since rebates are plateau driven, the more each Member buys the larger each Member’s financial return is. Members only earn rebates if they purchase from Fullarton Suppliers, and since Members vote in which Suppliers they want in Fullarton, there’s huge value in buying through the Group’s Suppliers. Plus, Members are not locked into a long-term commitment and can choose to leave at any time.
Why do suppliers partner with Fullarton?
Suppliers see Fullarton as an ideal customer that always pays its bills and increases its purchase volumes, year after year. Most supplier programs are designed to increase rebates as the Group’s sales increase. Exclusive events that give Suppliers scheduled, face-to-face time with each Member’s decision makers and gathered in one place to drastaclly reduce a Supplier’s marketing and administrative costs. Fullarton actively encourages Members to purchase from Group Suppliers to the extent where Fullarton essentially becomes an extension our Supplier’s sales team.