We see our Suppliers as true partners and work equally hard to ensure our Suppliers' expectations are also exceeded. We work together to encourage purchase behavior through to the Group's Supplier Partners and to build purchase loyalty.
Supplier Partnership Literature
An abstract of the financial and non-financial benefits of partnering with Fullarton Group that your team can use to help educate your decision.
We address some of the most common misconceptions and FAQ about becoming a supplier partner.
Suppliers always get paid!
There’s nothing worse than not getting paid for what you’ve delivered. Fullarton protects all our Supplier Partners by acquiring Accounts Receivable credit insurance with each of our Distributor Members upon joining the Group. At no time can a Member be without this insurance. That, in-turn, guarantees the Member payments to the Suppliers. Some conditions apply.
Limited Suppliers Per Product Category
Fullarton permits a limited number of Suppliers to sell in each product category. This controlled practice gives Suppliers room to grow with little to no competition in their product category. With Members collectively voting in and Fullarton vetting them, Members trust and know that all Fullarton Suppliers permitted into the Group have the Fullarton stamp of approval.
Rebates Programs that Drive Loyalty
Suppliers offer rebate programs that are ‘earned’ and paid out after the Group purchase plateaus have been achieved. After those plateaus have been achieved, Members are rewarded with their earned rebate, which then encourages repeat purchases. Many Distributors are already accustomed to receiving rebates prior to joining the Group, but they often fail to deliver the Supplier’s desired results – loyalty and desire to purchase more. Fullarton works with our Supplier Partners to ensure that their rebate programs are effective and are structured to drive sales growth and loyalty.
Streamlined Payments Platform
Fullarton utilizes a central invoice and payment model using electronic invoicing (EDI) and payments (EFT) to eliminate paper transactions. This model, and an easy to use virtual portal to access your documents, saves your staff time and your business money when doing business through Fullarton.
A True Partnership
We don’t just ‘check the box’ and collect a rebate from our Suppliers. No. Fullarton views each Supplier Partnership as a true partnership where we help each other grow. Fullarton’s partnerships promise to our Suppliers is to become an extension of your salesforce to facilitate sales opportunities and to spread your brand value proposition. When our Suppliers win, the Members win, and Fullarton wins.
Support on Both Sides of the Fence
In some cases, an objection given by the Distributor isn’t the real issue. Human nature means businesses often hide the truth, because it is easier. Our General Manager will get to the heart of the matter, quickly, and provide suggestions on how to resolve the matter. This doesn’t mean a Supplier will win every deal, but at least they will know why.
Direct Marketing Like No Other
After joining Fullarton, Supplier Partners gain access to a suite of marketing tools and opportunities that allow you to market your products directly to our Members without all the other channel noises. It is THE most efficient and cost-effective way to sell more of what you have to offer.
Individual Member unique pricing is never shared by the Fullarton Staff with any other Member or Supplier. Rebates are always confidential and are never published. This has the benefit of any Fullarton negotiated incentives (rebates, etc.) remain ‘off-street’ and help protect Supplier selling price and margins.
Networking & Non-Financial Benefits
Face-to-Face Meetings at Annual Events
During Fullarton’s annual meeting, we schedule a full day of face-to-face meetings between owners/top executives of our Members and the senior leadership of our Suppliers. Members and Suppliers come away with growth plans for the coming year and receive collaborative feedback. Fullarton also mixes in some fun and fine dining experiences.
Quality Members & Standards
Fullarton membership is by invitation and is only extended to Distributors that have been vigorously vetted for financial stability and who have an ethical track record in dealing with their suppliers, their customers and their competition. Fullarton only works with those that want to grow and support the buying group.
How the Group Works
Distributors still negotiate their own prices with every Fullarton Supplier Partner. Rebates are earned on a Group level and then paid out to each Member as earned.
Supplier Selection Process
Suppliers are recruited and asked to present a purchasing program to Fullarton. Members qualify and vote in the suppliers.
Supplier Purchasing Programs
Every Fullarton Supplier Partner establishes a set of standard payment terms and a rebate program that they will offer to all Members on their purchase put through the Group.